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	<title>Donna Serdula</title>
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	<link>http://www.donnaserdula.com</link>
	<description>Social Media Speaker, Presenter, Trainer</description>
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		<title>Willow Grove Rotary</title>
		<link>http://www.donnaserdula.com/2011/10/20/willow-grove-rotary/</link>
		<comments>http://www.donnaserdula.com/2011/10/20/willow-grove-rotary/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 18:50:19 +0000</pubDate>
		<dc:creator>Donna</dc:creator>
				<category><![CDATA[Public Speaking]]></category>

		<guid isPermaLink="false">http://www.donnaserdula.com/?p=676</guid>
		<description><![CDATA[I spoke at the Willow Grove Rotary this afternoon. There were approximately 30 Rotarians in attendance. I spoke for about 20 minutes. Rather than conducting a presentation, I provided a facilitated conversation about the benefits of Social Media. I answered a TON of questions. It was a great group and everyone left with a better [...]]]></description>
			<content:encoded><![CDATA[<p>I spoke at the Willow Grove Rotary this afternoon.  There were approximately 30 Rotarians in attendance. I spoke for about 20 minutes.  Rather than conducting a presentation, I provided a facilitated conversation about the benefits of Social Media.  I answered a TON of questions.  It was a great group and everyone left with a better concept of Social Media!  </p>
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		<title>Your Leads Club</title>
		<link>http://www.donnaserdula.com/2011/10/10/your-leads-club/</link>
		<comments>http://www.donnaserdula.com/2011/10/10/your-leads-club/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 16:23:16 +0000</pubDate>
		<dc:creator>Donna</dc:creator>
				<category><![CDATA[Public Speaking]]></category>

		<guid isPermaLink="false">http://www.donnaserdula.com/?p=668</guid>
		<description><![CDATA[Upcoming Speaking Engagement for Your Leads Club Based in Bucks County, PA, YOUR LEADS CLUB is a monthly netwoking group for serious networkers who want to grow their client bases! When: 11/21/2011, 11:30am sharp to 1:00pm Where: Arosso’s Ristorante located at 530 Old Lincoln Highway in Fairless Hills, PA Topic: The LinkedIn Makeover: How to [...]]]></description>
			<content:encoded><![CDATA[<p><H2>Upcoming Speaking Engagement for Your Leads Club</H2> <em>Based in Bucks County, PA, YOUR LEADS CLUB is a monthly netwoking group for serious networkers who want to grow their client bases!</em></p>
<p><strong>When</strong>: 11/21/2011, 11:30am sharp to 1:00pm<br />
<strong>Where</strong>: Arosso’s Ristorante located at 530 Old Lincoln Highway in Fairless Hills, PA</p>
<p><strong>Topic</strong>: The LinkedIn Makeover: How to Maximize Your LinkedIn Experience<br />
You undoubtedly have received invitations from business partners and associates to connect on LinkedIn.  And you took a couple hours out of your busy life and created a profile. Perhaps you even sent out some invitations to connect to people in your business network. And now you are asking yourself, “Is that all there is?”</p>
<p>Donna Serdula is here to tell you  that there is so much more and this presentation will take you though the steps necessary to maximize your presence on LinkedIn so you can find business!</p>
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		<title>Institute Of Management Accountants</title>
		<link>http://www.donnaserdula.com/2011/10/10/institute-of-management-accountants/</link>
		<comments>http://www.donnaserdula.com/2011/10/10/institute-of-management-accountants/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 16:16:30 +0000</pubDate>
		<dc:creator>Donna</dc:creator>
				<category><![CDATA[Public Speaking]]></category>

		<guid isPermaLink="false">http://www.donnaserdula.com/?p=666</guid>
		<description><![CDATA[Upcoming Speaking Engagement: Institute Of Management Accountants When: Wednesday, October 12, 2011— 6:00 to 8:00 p.m. Where: Solo Trattoria, 7 South Street, Freehold, NJ 07728 Topic: The LinkedIn Makeover: How to Maximize Your LinkedIn Experience You undoubtedly have received invitations from business partners and associates to connect on LinkedIn. And you took a couple hours [...]]]></description>
			<content:encoded><![CDATA[<p><H2>Upcoming Speaking Engagement: Institute Of Management Accountants </H3></p>
<p><strong>When</strong>: Wednesday, October 12, 2011— 6:00 to 8:00 p.m.<br />
<strong>Where</strong>: Solo Trattoria, 7 South Street, Freehold, NJ 07728</p>
<p><strong>Topic</strong>: The LinkedIn Makeover: How to Maximize Your LinkedIn Experience<br />
You undoubtedly have received invitations from business partners and associates to connect on LinkedIn.  And you took a couple hours out of your busy life and created a profile. Perhaps you even sent out some invitations to connect to people in your business network. And now you are asking yourself, “Is that all there is?”</p>
<p>Donna Serdula is here to tell you  that there is so much more and this presentation will take you though the steps necessary to maximize your presence on LinkedIn so you can find business!</p>
]]></content:encoded>
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		<title>Food Service Roundtable</title>
		<link>http://www.donnaserdula.com/2011/10/10/food-service-roundtable/</link>
		<comments>http://www.donnaserdula.com/2011/10/10/food-service-roundtable/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 16:12:16 +0000</pubDate>
		<dc:creator>Donna</dc:creator>
				<category><![CDATA[Public Speaking]]></category>

		<guid isPermaLink="false">http://www.donnaserdula.com/?p=664</guid>
		<description><![CDATA[Upcoming Speaking Engagement The Lower Bucks CountyChamber of Commerce Food Service Professionals would like to invite you to attend their next “Roundtable” where Donna Serdula, DonnaTechDesigns will present 5 Easy Steps to Transform your Restaurant using Social Media The yellow pages are dead! People are finding restaurants on Google, Yelp, Foursquare, Facebook, and via Smart [...]]]></description>
			<content:encoded><![CDATA[<p><H2>Upcoming Speaking Engagement </H2></p>
<p>The Lower Bucks CountyChamber of Commerce Food Service Professionals would like to invite you to attend their next “Roundtable” where Donna Serdula, DonnaTechDesigns will present <strong>5 Easy Steps to Transform your Restaurant using Social Media</strong></p>
<p>The yellow pages are dead! People are finding restaurants on Google, Yelp, Foursquare, Facebook, and via Smart phone applications.</p>
<p>Social Media has made it possible for restaurants and customers to connect in ways that were not feasible in the past. If you, as a restaurant owner, want to compete, it&#8217;s imperative your restaurant have a Social Media and Online Marketing strategy in place.</p>
<p>Learn the benefits of having a strong online presence and how to effectively utilize the Web and Social Media to enhance your restaurant in this exciting workshop.</p>
<p>Donna Serdula, author, speaker and Social Media Advisor, will provide you with the &#8220;know how&#8221; to navigate your way through the Social Media storm to find the optimal sites and online connections that will make your restaurant stand out from the crowd!</p>
<p><H3>What, Were, When</H3><br />
<strong>Wednesday, October 12, 2011—10:00 to 11:00 a.m.</strong><br />
@ the LBCCC Offices<br />
409 Hood Blvd., Fairless Hills, PA 19030<br />
The Yellow Pages are DEAD! The world is </p>
<p>RSVP by fax at 215-943-7404,<br />
email at chamber@lbccc.org or<br />
online at www.lbccc.org </p>
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		<title>PodCamp Philly 2011</title>
		<link>http://www.donnaserdula.com/2011/10/10/podcamp-philly-2011/</link>
		<comments>http://www.donnaserdula.com/2011/10/10/podcamp-philly-2011/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 14:50:48 +0000</pubDate>
		<dc:creator>Donna</dc:creator>
				<category><![CDATA[Public Speaking]]></category>

		<guid isPermaLink="false">http://www.donnaserdula.com/?p=653</guid>
		<description><![CDATA[I am happy to have presented at PodCamp Philly 2011 last Saturday. I provided two workshops: LinkedIn Makeover: LinkedIn Profile Optimization Speaker : Donna Serdula Date : Saturday October 1, 2011 — 2pm Room : Tuttleman 403 A/B Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.) Level : Newbie : NO experience required How [...]]]></description>
			<content:encoded><![CDATA[<p>I am happy to have presented at PodCamp Philly 2011 last Saturday.  I provided two workshops:</p>
<p><H3>LinkedIn Makeover: LinkedIn Profile Optimization</H3><br />
Speaker : Donna Serdula<br />
Date : Saturday October 1, 2011 — 2pm<br />
Room : Tuttleman 403 A/B<br />
Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)<br />
Level : Newbie : NO experience required<br />
How to optimize your LinkedIn proﬁle to get noticed, ﬁnd business, and get hired. Learn how to create a LinkedIn proﬁle that is search engine optimized and sells yourself!  We will talk about crafting a compelling headline, interesting summary with a clear call to action, keyword-enhanced specialties, and we will also discuss how to embed your blog, twitter account and add video to your proﬁle.</p>
<p><H3>Getting in the LinkedIn Loop: Leveraging LinkedIn for the Masses</H3><br />
Speaker : Donna Serdula<br />
Date : Saturday October 1, 2011 — 3pm<br />
Room : Tuttleman 403 A/B<br />
Track : Social (Blogging, Twitter, Facebook, LinkedIn, Google+, etc.)<br />
Level : Newbie : NO experience required<br />
LinkedIn is the world’s largest professional network with over 120 million members. LinkedIn offers a unique opportunity to brand yourself as a polished professional and provides you with unending opportunities for networking. Learn the ins and outs of LinkedIn and create your very own LinkedIn strategy!</p>

<a href='http://www.donnaserdula.com/2011/10/10/podcamp-philly-2011/313351_265371590152297_100000383747757_845568_1104655257_n/' title='LinkedIn Teacher'><img width="150" height="150" src="http://www.donnaserdula.com/wp-content/uploads/2011/10/313351_265371590152297_100000383747757_845568_1104655257_n-150x150.jpg" class="attachment-thumbnail" alt="LinkedIn Teacher" title="LinkedIn Teacher" /></a>
<a href='http://www.donnaserdula.com/2011/10/10/podcamp-philly-2011/317275_265365320152924_100000383747757_845528_323187031_n/' title='Teaching a class on LinkedIn'><img width="150" height="150" src="http://www.donnaserdula.com/wp-content/uploads/2011/10/317275_265365320152924_100000383747757_845528_323187031_n-150x150.jpg" class="attachment-thumbnail" alt="Teaching a class on LinkedIn" title="Teaching a class on LinkedIn" /></a>
<a href='http://www.donnaserdula.com/2011/10/10/podcamp-philly-2011/teaching/' title='Class on LinkedIn '><img width="150" height="150" src="http://www.donnaserdula.com/wp-content/uploads/2011/10/teaching-150x150.jpg" class="attachment-thumbnail" alt="Class on LinkedIn - LinkedIn Public Speaker" title="Class on LinkedIn" /></a>


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					It was great meeting you today at PodCamp Philly 2011. Your sessions were very informative and inspiring. I&#8217;m trying to make progress on my LinkedIn profile. With the help of your book I&#8217;m certain I&#8217;ll be able to create a strong profile.
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						<span class='t-author'>Renata</span>
						
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					Thank you for a great presentation at Philly Podcamp
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						<span class='t-author'>Tom W.</span>
						
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					You did a GREAT job at PodCamp
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						<span class='t-author'>Don C</span>
						
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		<title>Willow Grove Chamber of Commerce</title>
		<link>http://www.donnaserdula.com/2011/08/09/willow-grove-chamber-of-commerce/</link>
		<comments>http://www.donnaserdula.com/2011/08/09/willow-grove-chamber-of-commerce/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 14:10:33 +0000</pubDate>
		<dc:creator>Donna</dc:creator>
				<category><![CDATA[Public Speaking]]></category>

		<guid isPermaLink="false">http://www.donnaserdula.com/?p=578</guid>
		<description><![CDATA[September 16, 2011 at 12:00 I will deliver the keynote at the annual meeting of the Willow Grove Chamber of Commerce. Big thanks go out to John L. DiMarzio, CRPC®, Investment Advisor Representative for DiMarzio Financial Services for making this happen!]]></description>
			<content:encoded><![CDATA[<p><strong>September 16, 2011 at 12:00</strong></p>
<p><em>I will deliver the keynote at the annual meeting of the <a href="http://www.willowgrovechamber.org/">Willow Grove Chamber of Commerce</a>. </em> </p>
<p>Big thanks go out to John L. DiMarzio, CRPC®, Investment Advisor Representative for <a href="http://www.DiMarziofinancial.com" target="_blank">DiMarzio Financial Services </a>for making this happen!</p>
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		<title>Rotary Club of Bensalem</title>
		<link>http://www.donnaserdula.com/2011/08/09/rotary-club-of-bensalem/</link>
		<comments>http://www.donnaserdula.com/2011/08/09/rotary-club-of-bensalem/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 13:54:39 +0000</pubDate>
		<dc:creator>Donna</dc:creator>
				<category><![CDATA[Public Speaking]]></category>

		<guid isPermaLink="false">http://www.donnaserdula.com/?p=576</guid>
		<description><![CDATA[September 20, 2011 at 12pm I will be speaking to the Rotary Club of Bensalem all about LinkedIn! Thank you to Mr. Michael Zielanski from Resolve Adjustment for setting this up! Michaels Restaurant 3340 Street Rd Bensalem PA 18940 Please arrive on 9/20 at 12:00pm.]]></description>
			<content:encoded><![CDATA[<p>September 20, 2011 at 12pm</p>
<p><em>I will be speaking to the Rotary Club of Bensalem all about LinkedIn!</em></p>
<p>Thank you to Mr. Michael Zielanski from <a href="http://www.resolveadjustment.com" title="Bucks County Adjuster" target="_blank">Resolve Adjustment</a> for setting this up!</p>
<p><strong>Michaels Restaurant</strong><br />
3340 Street Rd<br />
Bensalem PA 18940<br />
Please arrive on 9/20 at 12:00pm.</p>
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		<title>Mercer Chamber of Commerce</title>
		<link>http://www.donnaserdula.com/2010/06/08/mercer-chamber-of-commerce/</link>
		<comments>http://www.donnaserdula.com/2010/06/08/mercer-chamber-of-commerce/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 23:01:37 +0000</pubDate>
		<dc:creator>Donna</dc:creator>
				<category><![CDATA[Public Speaking]]></category>

		<guid isPermaLink="false">http://www.donnaserdula.com/?p=378</guid>
		<description><![CDATA[I recently conducted a presentation all about LinkedIn at the Mercer County Chamber of Commerce. The presentation was recorded and the Chamber is selling access to the video for 10.00. Here&#8217;s the link: LinkedIn Presentation by Donna Serdula I have some clips of it that I will post soon!]]></description>
			<content:encoded><![CDATA[<p>I recently conducted a presentation all about LinkedIn at the Mercer County Chamber of Commerce.  The presentation was recorded and the Chamber is selling access to the video for 10.00.  Here&#8217;s the link: <a href="http://mercervillenjcoc.weblinkconnect.com/CWT/External/WCPages/WCEvents/EventDetail.aspx?EventID=597">LinkedIn Presentation by Donna Serdula </a></p>
<p>I have some clips of it that I will post soon!</p>
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		<title>Them&#8217;s Ain&#8217;t Tactics, honey</title>
		<link>http://www.donnaserdula.com/2010/03/29/thems-aint-tactics-honey/</link>
		<comments>http://www.donnaserdula.com/2010/03/29/thems-aint-tactics-honey/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 20:58:49 +0000</pubDate>
		<dc:creator>Donna</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://www.donnaserdula.com/?p=327</guid>
		<description><![CDATA[I am finding a proliferation of Websites that won&#8217;t let you leave! I&#8217;ve landed on the page believing they were providing some type of information I wanted only to find they are selling something. I click on the back button or go to close the tab and a window opens asking me to reconsider! Please [...]]]></description>
			<content:encoded><![CDATA[<p>I am finding a proliferation of Websites that won&#8217;t let you leave!  I&#8217;ve landed on the page believing they were providing some type of information I wanted only to find they are selling <em>something</em>.  I click on the back button or go to close the tab and a window opens asking me to reconsider!  Please don&#8217;t go!  Don&#8217;t leave!  Give me another chance to close you&#8230; <em>the little window implores</em>.  </p>
<p>This is so weaselly.  Such cheap tactics!  And it cements my disinterest in their product/service.  If you are a Website owner, please don&#8217;t incorporate a nagging window. Please!  </p>
<p><center><object width="445" height="364"><param name="movie" value="http://www.youtube.com/v/1v1_lchfSV0&#038;hl=en_US&#038;fs=1&#038;color1=0x006699&#038;color2=0x54abd6&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/1v1_lchfSV0&#038;hl=en_US&#038;fs=1&#038;color1=0x006699&#038;color2=0x54abd6&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="445" height="364"></embed></object></center></p>
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		<title>Newsletters</title>
		<link>http://www.donnaserdula.com/2010/01/14/newsletters/</link>
		<comments>http://www.donnaserdula.com/2010/01/14/newsletters/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 23:51:16 +0000</pubDate>
		<dc:creator>Donna</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Social Media Information]]></category>

		<guid isPermaLink="false">http://www.donnaserdula.com/?p=282</guid>
		<description><![CDATA[So many people tell me that one part of their marketing plan is putting out a monthly email newsletter. &#8220;Do you enjoy putting it together?&#8221; I almost always ask. My question is usually met with a roll of their eyes. And then they tell me it&#8217;s like pulling teeth to come up with content. They [...]]]></description>
			<content:encoded><![CDATA[<p>So many people tell me that one part of their marketing plan is putting out a monthly email newsletter.  </p>
<p>&#8220;Do you enjoy putting it together?&#8221; I almost always ask.  </p>
<p>My question is usually met with a roll of their eyes.  And then they tell me it&#8217;s like pulling teeth to come up with content.  They hate writing the articles and sometimes they end up plagiarizing someone else&#8217;s work.  </p>
<p><em>Why do they bother?</em></p>
<p>I get a lot of newsletters.  And I rarely read them.  Wanna know why?</p>
<p><strong>When you hate putting out a newsletter, your audience will most likely hate reading it. </strong> </p>
<p>You gotta write those articles with joy and interest and enthusiasm.  Otherwise, stop wasting your time.  <em>And mine!</em>  </p>
<p>What you could do is instead of throwing out a poor excuse for an email newsletter, you could get on one of those newfangled Social Networking sites.  One where your audience might already be.  And update when the mood strikes.  There&#8217;s usually only room for about 140 characters anyway.  It shouldn&#8217;t be too hard to fill that, right?  </p>
<p>And maybe your audience will actually read your updates&#8230; because they are only 140 characters and EVERYONE has time to read 140 characters.  </p>
<p>Hmmmmm, maybe make that a New Year&#8217;s Resolution?  Whadaya say?  </p>
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