About Donna Serdula

Donna Serdula pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume. The LinkedIn profile is an amazing opportunity for branding.
Donna Serdula Linked In Makeover

About Donna Serdula

Donna Serdula pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume. The LinkedIn profile is an amazing opportunity for branding.

Getting STarted

Donna spent the first 10 years of her career in sales, operations, and training. She joined LinkedIn’s social network in 2005 where she promptly copied and pasted her resume and wondered what all the fuss was about. A job change in 2006 led her back to LinkedIn as she looked for tools to help her build a sales territory. It was during this time she had her LinkedIn epiphany and forged her LinkedIn 4 point methodology. By integrating LinkedIn into her sales process, she found amazing success.

In 2009, she walked away from her successful sales career and founded Vision Board Media and LinkedIn-Makeover.com. Her mission: To help people realize their Internet identity and shape one that makes an impact and leads to opportunity.

From that day on, Donna Serdula became the chief influencer, advocating and evangelizing the importance of taking control of your Internet identity. By presenting yourself in a way that inspires and builds confidence in your abilities, products, and services, you are shaping your future.

A LinkedIn Expert

As the foremost expert in LinkedIn profile optimization, she’s proven that a strong LinkedIn profile is the key to performing well on LinkedIn. Through her website LinkedIn-Makeover.com, Donna and her team of over 40 writers have helped thousands of executives, entrepreneurs, professionals, and companies from all over the world tell their unique story and brand themselves successfully.

By the Numbers…

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LinkedIn Profiles Written
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Years in business

Public Speaking and more...

Not just a business owner, Donna is an in-demand speaker throughout the US and she has been featured on Business Insider, Time’s Money Section, Wall Street Journal’s Market Watch, LA Times, NBC, SiriusXM Radio’s The Focus Group, and many other news outlets.

Donna has presented keynotes and workshops for NBCUniversal, Columbia University, Wharton Business School, Intuit, Texas State Bar Association, GSK, and hundreds more.

Donna was born, raised, and lived in Bucks County just north of Philadelphia, PA. She met her husband on eHarmony and he lured her over the river to Delran, New Jersey. She is the mother of two boys, who are her very favorite first degree connections.

Donna Serdula has been quoted in:

Connect with me

What Now?

Now that you know a little bit more about me, I’d love a chance to speak to you directly.

Connect with me on LinkedIn and then, pick up the phone and call me. Please do not be shy. I am a real person & I welcome dialog! You can reach me at 215-839-0008. You can also reach me via email, text, or book time for me to call you!